Vision
Despite the immense benefits that have come from people tracking their health more than ever, users’ most intimate data has largely become a product for the world’s largest companies.
Today’s health platforms both underdeliver and are inherently extractive: they keep your data, decide which insights you get to see, and at the same time, are unable to cleanly provide users with cognitive data, affective data, and custom metrics.
On the current trajectory these extractive practices will only accelerate, as we believe that personalized health will be one of the most valuable uses of AI.
To give the power in this exchange back to the user, the market demands a complete system that connects builders to users, widens access to sensors and measurement methods, delivers a useful AI experience, provides end-to-end non-negotiable privacy, and gives the user decision-making power. All at the same time.
Today, we introduce Elata: a platform to bring builders, sensors, custom measurements, AI, and end-to-end privacy together so that the people generating health data get to see more than ever before, and are finally the ones who control it. Without compromise.
Elata's mission
Give anyone the ability to understand their own mind and body to the fullest extent, privately.
Our core pillars
Elata SDK:
An open-source toolkit for building sandboxed, privacy-preserving biometric and cognitive apps for any device.
Our Platform:
A single user-friendly destination to use apps, see how your health data is changing over time, and ultimately utilize it.
Private Health Agent:
A data scientist, health expert and coach for your biometric and cognitive data that works with any AI model. Our device-side encryption, PII removal, zero data retention and TEEs ensure model providers never see sensitive information.
The Elata token
ELTA underpins the economics of the Elata ecosystem and is built on a simple premise: the token supports the product, not the other way around.
ELTA rewards the builders who create apps people actually use, giving them a lasting reason to bring new measurement methods to Elata and reach more people with them.
It also gives long-term supporters a meaningful stake in the ecosystem’s direction and growth, expands access to Elata’s technology, and rewards contributions that strengthen the network, so everyone who commits to Elata benefits as the platform serves more people over time.
As the ecosystem matures, ELTA will become the foundation for an open app economy, where anyone with a new way to measure the mind and body can reach the people who need it, and where the value they create stays with the users, builders and supporters who made it possible.